Augsburg International
BCP advises the owners of Augsburg International on the sale of a 51% stake to Autonet (Swiss Automotive Group)
Transaction details
- Client
- Augsburg International
- Other side
- Autonet / SAG
- Business
- Automotive aftermarket
- Practice
- Corporate Advisory
- Service
- M&A
- BCP’s role
- Exclusive strategic and financial advisor
- Transaction
- Value: undisclosed
- Closed
- 2025
In the client’s words
Blu Capital Partners (BCP), led by Tudor Mafteianu, represented the family owning Augsburg International, in its exclusive role of strategic and financial consultant, for the sale of a 51% stake to Autonet Group Holding (Swiss Automotive Group). BCP attracted a number of strategic investors for Augsburg International and achieved a competitive selling process in which we attracted offers from several strategic investors.
BCP carefully advised us in selecting the right investor for AI and led the structuring, negotiation and implementation of the transaction with the selected investor, AGH (Swiss Automotive Group). I recommend BCP to entrepreneurial businesses that are looking to start a strategic investment and development project.
Overview of Augsburg International
- Augsburg International (AI) is the number 4 supplier in the Romanian automotive aftermarket, with a turnover of EUR 116 million (2020), founded 25 years ago by Marius Constantinoiu.
Overview of the Transaction
- AI has over 650 employees and the highest standards of import and wholesale distribution of spare parts in Romania, including mechanics, bodywork, service equipment and fleet management services, for cars and commercial vehicles.
- AI operates a central warehouse, 3 regional centres and 36 regional warehouses in Romania, with a nationwide storage area exceeding 20,000 square meters.
- In 2019, AI’s shareholders started looking for a strategic partner to support AI in further gains of market share, as well as supplier and operational efficiencies.
- AI’s family owners, Marius Constantinoiu (President) and Gina Iordache (CEO), mandated BCP in 2020 to organize the identification, selection and completion of a transaction with an international strategic partner.
Importance of the Transaction
- After 25 years of entrepreneurial effort, the owners of AI realize a partial exit and enter a long-term strategic partnership with a leading international player to drive sales and operational synergies.
Blu Capital Partners Corporate Advisory’s Role
- BCP organized a competitive selling process, obtaining more than 5 offers from relevant strategic investors.
- BCP advised AI’s owners in structuring, negotiating and implementing the transaction with the selected investor, the Swiss group SAG.
- The transaction highlights BCP’s capacity to structure strategic transactions with international investors and its key role in generating favourable outcomes for entrepreneurial companies.
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